Daily chew · Letterbox-friendly
Keep them loping.
A daily chew that supports joints and a sharp mind, from your dog's first long walks to their slowest ones.
A daily chew that supports joints and a sharp mind, from your dog's first long walks to their slowest ones.
Supports mobility from the first long walks. Glucosamine, green-lipped mussel, turmeric.
Supports cognitive function across every life stage. Omega-3, phosphatidylserine, vitamin E.
60 days of chews, posted, no thinking required. Pause, skip, or cancel any time.
We're finishing the first run now. The waitlist is the front of the queue — nothing more, nothing less.
Leave us your email. We'll only use it to tell you when subscriptions open.
The day subscriptions open, your first 60-day pouch goes through your letterbox.
One soft chew before breakfast. For life — or for as long as you want it.
Slowing down isn't a problem you fix at the end. It's one you start working on at the beginning.
Joints stiffen quietly. Minds dim slowly. By the time you notice the leg that's a beat slower up the stairs, you're already a year or two behind. The science is clear: long-game support — every day, from early on — is what keeps a dog themselves for longer.
Wherever your dog is now is the right time to start.
Six actives, in plain English. Vet-formulated, made in the UK, full feeding chart on the back of every pack.
| Ingredient | For | Why it's there |
|---|---|---|
| Green-lipped mussel | for joints | Wild-harvested in New Zealand. Naturally rich in omega-3s and glycosaminoglycans. |
| Glucosamine | for joints | Supports cartilage. The single most studied joint ingredient in dogs. |
| Omega-3 (EPA + DHA) | for a sharp mind | From sustainable fish oil. Supports cognitive function and a healthy coat. |
| Phosphatidylserine | for a sharp mind | A naturally occurring phospholipid that supports cognitive function. |
| Turmeric | for joints | Paired with black pepper extract for uptake. |
| Vitamin E | for everyday wellbeing | Antioxidant support across every life stage. |
Supports joint health and cognitive function. Not a medicine.
We're a small UK team finishing the first run now. Lope started with a slightly slower spaniel and a long conversation with a vet — about how much of what dogs are sold doesn't do very much, and how the things that do are usually buried in marketing. So we made the simplest version we could stand behind. One chew, every day, evidenced. Posted to your door, because you've got better things to do than remember to reorder.
— Owen, founder